Hi, I'm heidi

my journey as THE refiner started like this...

Ok, so “the refiner” is a little cheesy, I admit it. So that's why I went with Refined Ideas instead. Anyway, nice to meet you! I’m Heidi the founder of Refined Ideas. There is a passion burning in me to help small businesses achieve their goals. I grew up with parents who ran a company and have been enamored with the opportunities being a business owner offers. But we both know, it’s hard work! My goal is to provide your brand with the tools necessary to put you a step above the rest, leaving you free to do what you do best. Graphic design is about more than "being creative" but is really solving the problem of how to share your brand with your clientele. The goal is to create easy to understand materials that happen to be easy on the eyes as well.